In 2017, the $75 billion moved on Zelle, was an increase of 36 percent year-over-year (YoY) from 2016’s totals of $55-billion when the Zelle Network® was previously clearXchange®. The Zelle Network processed more than 247 million payments in 2017, an increase of more than 45 percent YoY on the 170 million transactions processed in 2016.
In the fourth quarter of 2017 alone, the network moved $22 billion, up 14 percent quarter-over-quarter (QoQ), on more than 75 million transactions, up 18 percent QoQ.
Remarks from Talie Baker, Senior Analyst at Aite Group:
“The launch of Zelle has created a wide, inclusive alternative to cash and checks and provides consumers the ability to transact digitally and in real-time without leaving the security of their own financial institution,” said Talie Baker, Senior Analyst, Aite Group. “Zelle has a great opportunity against the competition to make digital P2P payments mainstream across generations due to its established FI relationships.”
Remarks from Paul Finch, CEO at Early Warning
“2017 was a banner year for Zelle! The banking industry launched the first real-time P2P payments network, and millions of consumers responded by embracing a new way to pay,” said Paul Finch, CEO at the bank-owned Early Warning Services - the network operator behind Zelle. “Consumers are looking to digital solutions to replace physical checks and cash as a way to pay friends and family. The convenience of Zelle on more than 95-million phones provides a unique market opportunity to change consumer mobile banking behavior.”
2017 Zelle Highlights:
- More than 60 Financial Institutions Are Now Part of the Zelle Network: From small community banks and credit unions to the largest national banks, more than 60 financial institutions have joined the Zelle Network. Participants currently represent 50 percent of U.S. demand deposit accounts (DDA) Accounts.
- Zelle Goes Beyond P2P: Corporations and charitable organizations are using the Zelle Disbursements service to send electronic payments to individuals using only their mobile phone number or email address.
- Zelle Risk Solutions Create Safer Payment Experiences: To protect consumers and financial institutions from fraud, Zelle introduced mobile authentication processes that bring together data from networks, devices, and users to assess enrollment and transaction risk almost instantly.
- Zelle Launches U.S. Marketing Campaign: In October 2017, Zelle’s “This is how money moves®” advertising campaign went live. Tony and Grammy award winner, Daveed Diggs, brought to life how money is exchanged in a nationwide mass media campaign launched earlier this month (Jan. 2018).
Read our full announcement here.
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